We’re a creative brand consultancy building strong inhouse brands with powerful brand strategies.

We’re a dedicated bunch of dreamers and doers believing in entrepreneurship, boldness, and raising the bar across all our inhouse brands. We create strong brand strategies and tell powerful stories built on distinct aesthetics, working with everything from creative conceptualizing to transforming strategic goals into world-class content.

News & updates

March 14, 2024

What it takes to host a press event at HOOD Agency.

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February 15, 2024

Dive Into The Woods_: Introducing our Facebook community. 

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December 13, 2023

Q&A: How LOOM & woods_ optimized the woods_ site.

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November 28, 2023

New RAGBAG collection launch feat. in-house brands.

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November 8, 2023

LM_SOCIETY presents long-awaited collab.

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October 9, 2023

Le Management takes Fashion Week globally and nationally.

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September 13, 2023

LIÉ Studio unveils first-ever pop-up store.

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August 24, 2023

That’s a wrap! HOOD Agency launched name it’s new campaign video.  

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July 19, 2023

Q&A: An insight into model castings with Le Management scouters.

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June 21, 2023

Q&A: We’ve talked about the new AW23 collection with our Designer at RAGBAG.

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June 7, 2023

LM_ SOCIETY celebrates five years – we’re catching up with the team! 

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May 10, 2023

We’ve expanded – get a peek at our office in Copenhagen! 

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May 1, 2023

HOOD Agency went to the Netherlands with Sea New York!

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April 25, 2023

Q&A: We’re catching up with our team at LOOM Works.

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April 13, 2023

ourFOUNDATION: New playground in Zanzibar Children’s Village.

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April 5, 2023

We’re in Sweden! woods_ copenhagen is now available at Åhléns.

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March 22, 2023

Le Management Kids expands with international representations!   

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March 20, 2023

Q&A: We’re looking back on CPHFW with Le Management.

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March 16, 2023

HOOD Agency closes PR agreement with 66°North!

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March 14, 2023

woods_ copenhagen expands to 115 Matas stores! 

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March 6, 2023

From internal department to digital bureau – Welcome LOOM Works! 

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February 27, 2023

Au revoir Paris! We’ve been to Paris Fashion Week with RAGBAG.  

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February 23, 2023

Q&A: We’re looking back on New York with team LIÉ. 

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February 8, 2023

It’s a wrap! We attended CIFF during CPHFW with woods_ copenhagen. 

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August 15, 2022

Until next time Copenhagen – team LIÉ goes to New York.

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July 25, 2022

Our HQ expands.

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April 20, 2022

woods_ copenhagen expands worldwide.

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February 15, 2022

We’re in Asia! woods_ copenhagen is now available in King Power.

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November 17, 2021

Hello LIÉ Studio – our new inhouse brand just launched!

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October 21, 2021

woods_ copenhagen available at & Other Stories worldwide.

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frequently asked questions

Where is your head office?

Our head office is located in the center of Aarhus on Aaboulevarden. Read more about all our offices here.

Do you offer consultancy for external brands and companies?

We’re dedicated to building and developing our inhouse brands. Hence, we do not offer any services for external clients.

Do you offer internships?

Absolutely. Read more about our internship programs and how to apply here.

Follow us @wearebrandinstitute